Why Mail this Month? Take Advantage of New BeginningsNew Year and new beginnings. For most of us, January is a time to start anew. We make our list of resolutions – all the things we wish we had done differently last year and resolve to “get right” this year. For businesses, too, January is a time of new beginnings – a new budget, a new strategic plan, a new outlook.So whether you sell to individuals or businesses, January is a great time to capitalize on this “new beginning.” Some ideas you might consider implementing in your direct mail pieces this month include:? How customers’ New Year’s resolutions could be easily fulfilled with your product or service? Make your clients aware of important dates in the coming year (including new deadlines for your product or service)? Explain how your product or service can fit with Making Money Online in your clients’ new annual business plansBeginning of the first quarter. More companies mail regularly than mail for specific holidays or seasonal promotions. January marks the beginning of the first quarter – a good time to put out that regular mailer (if you don’t mail monthly, you should at least mail once a quarter to keep yourself at the front of your customers’ and prospects’ minds).Financial Wellness Month – Credit cards bills with the holiday shopping charges will be arriving this month; combined with the fact that January is Financial Wellness Month, it’s a great opportunity to offer your customers an “Extra break you need” coupon. If it’s relevant to your business, consider sending a guide to financial wellness.Martin Luther King, Jr. Day – January 17, 2011. Commemorates the birthday of Martin Luther King, Jr.